Objective: The campaign strategically aimed to amplify awareness and excitement for the imminent OnePlus 11 launch. By actively engaging the OnePlus community and widening the audience, the goal was to establish a dominant “share of voice” and secure a top-of-mind presence for the upcoming product. Solution: In collaboration with influential tech bloggers, the campaign provided exclusive behind-the-scenes insights, adding an intriguing layer to the OnePlus 11 narrative. The public vote for two featured photos and accompanying giveaway prizes fostered a sense of community involvement, creating a lasting impression and reinforcing the OnePlus brand in the minds of the audience. Results: The campaign’s impact surpassed expectations, establishing a significant “share of voice” within the target audience. The community’s enthusiastic response and hunger for more promotional content after the OnePlus 11 launch reflected a substantial increase in top-of-mind presence. The campaign effectively positioned OnePlus 11 as a prominent player in the market, leaving a lasting impression on the audience.