Objective: Fortune Tires, armed with 20 years of tire expertise, enlisted the expertise of Level Up Marketing Group to catapult its brand awareness, reach, and engagement. The overarching goal was to translate these efforts into tangible nationwide sell-in numbers. Solution: In an astute move, Fortune Tires engaged Level Up Marketing Group’s comprehensive suite of services, leveraging digital retainers, creative campaign strategies, and commercial video production. The agency orchestrated a compelling TVC campaign, featuring international supermodel M Seng Lu as the face of the brand. This strategic selection aimed not only to enhance the campaign’s visual appeal but to maximize its impact across diverse channels. Results: The TVC campaign emerged as a resounding success, achieving a remarkable 12 million reach and over 1 million engagements on Facebook. The campaign’s triumph lies not just in the impressive numbers but in the strategic elevation of Fortune Tires’ “share of voice” within the market. By featuring a globally recognized figure like M Seng Lu, the brand not only captured attention but secured a lasting presence in the minds of consumers—a testament to the campaign’s effectiveness in positioning Fortune Tires as a formidable player in the tire industry. This success underscores the brand’s newfound prominence and resonance with the target audience.